High Summer Collection

A summer feeling

There is something special about summer when everything feels a little lighter. Sunlit afternoons in blooming gardens, long days by the sea, dinners under the open sky, and warm summer evenings that linger long after sunset.

The feeling of joyful summer days and lovely moments shared under the sun. The High Summer Collection is inspired by exactly that feeling.

A collection filled with hand drawn florals, happy colors, effortless silhouettes, and beautiful details that make every style feel a little more special. From picnic inspired prints and playful cocktail motifs to relaxed tailoring and feminine summer sets, each piece is designed to bring ease, personality, and joy into your wardrobe.

Made for garden parties, beach days, summer getaways, and everything in between, this is a collection created for the moments you want to hold on to a little longer.

Written by Maja Rosenlund Riken

A collection with nature and diversity

Hand drawn floral prints

The floral print is one of the strongest stories in the collection. Inspired by flower meadows, wildflowers, and classic floral references from both ceramics and the furniture world, the print is hand drawn to create a softer and more personal expression.

It brings thoughts of garden picnics, garden parties, and summer days filled with color and lightness. The happy tones create energy throughout the collection and highlight the feeling of summer, freedom, and spontaneity.

Our Eleanor tee also features a hand drawn print and adds a playful and relaxed summer mood with its cocktail motif.
Accessories continue the same story with hand drawn patterns inspired by beach life and the calm rhythm of summer.

These small details create cohesion throughout the collection and strengthen the feeling of holidays, the sea, and warm days close to the water.

Styles with multiple ways to wear

The Bello Long Top is designed with styling freedom in mind. Worn with a slip dress underneath, the look becomes feminine and elegant, while styling it with jeans or tracksuit pants creates a more relaxed and everyday expression. It is all about creating styles that can be worn in different ways and adapted to personal style and everyday life.

The patterns are made to be mixed and matched, allowing you to create your own unique look. Style it together with matching skirts, shirts, shorts, or layer it with other favorites from your wardrobe for endless summer combinations.

Video of a smiling woman with curly hair at the beach and in tall wheat grass, wearing colorful floral summer styles from Lollys Laundry, feminine dresses, and matching blazer and trousers sets, styled with a flower bouquet.

Prints and sporty silhouettes

The collection plays with prints, creating an exciting expression with different patterns and fresh combinations.

At the same time, the fashion landscape has made it more natural to embrace sporty elements in the wardrobe. The tracksuit is a perfect example of this. It can be styled together or separately, with sneakers for everyday wear or with heels for a more dressed up look.

It brings flexibility and shows how comfort and style now go hand in hand.

This moodboard captures the playful and expressive universe behind the Lollys Laundry 26.2 collection. It brings together a mix of hand drawn florals, bold stripes, soft textures and vibrant color combinations that create a balance between feminine, artistic and sporty influences.

A collection made for summer moments

The High Summer collection is created with the feeling of long summer days, picnics in the garden, and bright evenings that seem to last forever. The collection is inspired by flower meadows, wildflowers, and the special atmosphere that appears when summer feels most alive.
It is a collection where feminine details meet raw elements, and where prints, textures, and colors come together in a relaxed yet still exclusive expression.

The collection draws inspiration from sunlit picnics in the garden and warm garden parties that linger into late summer evenings.
It is that relaxed and joyful summer mood where colorful table settings, fresh flowers, and spontaneous moments create the best memories.

This feeling is reflected in the collection through happy colors, playful prints, and feminine details that feel light and effortless to wear. Bright tones bring energy and warmth, while the hand drawn floral prints add softness and personality.

The cocktail artwork on the Eleanor tee adds an extra playful touch to the story. It captures that easy holiday feeling of sunny afternoons, cold drinks, and carefree summer moments, making the style both fun and easy to wear throughout the season.

The collection is filled with personality, details, and colors made to be lived in. From garden parties to beach days, from spontaneous dinners to slow mornings in the sun. These are styles created for summer’s best moments and for women who love mixing the feminine with the effortless. It is the feeling of summer. The Lollys way.